Join Cornell Vegetable program and NOFA-NY for a virtual panel discussion meeting where panelists will share their marketing enterprise, why and how it came to be, and what it takes for groups of farmers to work together to improve their marketing opportunities. Then the floor will be open for Q/A and discussion with the audience. The goal of this effort is to learn about these types of marketing alternatives, what it took to put them together, and maybe get interest enough from those attending to explore new collaborations.