When most of us look at a cheese stick, we simply think of a kid's snack. However, for Chris Noble, a cheese stick tells a very different story about harnessing the power of partnerships and creativity to create a sustainable new product line. Chris' cheese story starts with the cows at his multi-generational family business, Noblehurst Farms, in Livingston County, New York. The cows are fed by grain grown on their land. The milk from those cows, and 7 other family-owned farms Noblehurst has partnered with, is then processed in their Creamery, which is powered by an anaerobic digester with the waste from those very cows, to create Craigs Creamery Cheese.
Clearly seeing the powerful impact of that collective effort, Chris accepted an invitation in 2020 to join the Regional Advisory Council (RAC) for Food Future WNY, a 9-county planning effort to strengthen the region's food system to achieve resilience, equity, strong economic performance, and reduced food insecurity. Chris saw this as an opportunity to connect with other leaders in the food system with different life experiences. "By bringing together different players with different perspectives, we are seeing things differently and our work is blazing new trails. For me, I was able to make important connections with fellow council members such as Alex Wright in Buffalo and Chris Hartman at Headwater in Rochester. I've learned so much about diversity and equity by having producers, buyers, and users of products in the same room for discussions," said Chris.
Chris admits that as a farmer, you can tend to be insular and being a part of the RAC and the Working Group really broadened his horizons. "I really hope that some of the ideas and solutions we are coming up with are funded and blossom. We must drive this effort forward in a way that's smart, cost-effective and sustainable for our region's food future," said Chris. This storytelling project was made possible through funding from the WNY Foundation
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When you think about all the roles a chef plays in the kitchen, from the prep work and planning to overseeing and executing a vision, you could consider Kimberly LaMendola one of the chefs for Food Future Western New York (FFWNY). Given that some of her earliest memories were in a kitchen cooking with her grandparents, it should come as no surprise that she took on a co-facilitator role in launching the collective work of FFWNY to build the sustainable food system we all aspire to have in our region. "I grew up spending time with both sets of grandparents and watched how they harvested their food whether through growing or hunting. They were very resourceful. The meals we shared together around the table meant a lot to me. To this day, I take the time to prepare a meal and sit down to enjoy it," said Kimberly LaMendola, Regional Food Systems Manager at New York Sustainable Agriculture Working Group (NYSAWG). Kimberly manages her backyard farm with 12 raised beds that produced over 20 different varieties of veggies last year. In 2023, she and her wife are adding a flock of laying hens to their homestead. Her road to the FFWNY work took a few turns along the way. Originally working in the health and human services field, she felt a calling back to her agricultural roots, specifically understanding all that goes into growing food for a group of people. However, that major didn't exist at the time, so she created her own degree in community and rural development at Empire State College and then earned a certificate from Colorado State in sustainable food systems. She launched her new career in the planning department at the Seneca Nation of Indians and then joined Southern Tier West Regional Planning and Development Board 11 years ago. When the WNY COVID-19 Community Response Fund decided to address the food system challenges, Kimberly's name kept coming up as an important person to talk to about how to lift the effort off the ground.
The Western New York Regional Food System Initiative, now known as Food Future WNY, launched in January 2021 and Kimberly's first task as co-facilitator was participating in interviews with potential consulting partners for the effort and SCALE, a four-person national team was hired for the collective effort. Over the next 18 months, SCALE engaged more than 70 regional food system leaders in a Regional Advisory Council and five issue-specific Working Groups to create a report that detailed actionable ideas to move the regional food system effort forward.
With the comprehensive report now complete and funding in place, the New York Sustainable Agriculture Working Group (NYSAWG), an affiliate of Southern Tier West Regional Planning and Development Board, is charting the course forward to see through the recommendations. To learn more, visit FoodFutureWNY.org. This storytelling project was made possible through funding from the WNY Foundation
You would be hard pressed to find a more "up-beet" person in the Western New York Food Regional Food System Initiative work than Chris Hartman. Yes, beets are his favorite food because of their underdog status in the food world, but his passion for educating people about the importance of how our food is grown and consumed is infectious. Chris says he was always interested in teaching but not in a traditional classroom. During his senior year at Vassar College in the Hudson Valley, he landed the only internship he could find doing community-based education and it was at a farm run by three nuns. They allowed him to live there and learn the art of farming alongside them. He graduated, traveled a bit but was drawn right back to that farm to help it grow. "Those were super formative years for me. Learning from the nuns how to feed the community in need around you while engaging youth in that process was such a privilege," said Chris. ![]() After a few years on the farm, Chris was a newlywed looking to earn a master's degree and start a family with his new wife closer to home in Rochester, NY, all while keeping education and farming his north star. During grad school, he started a farmers market in his neighborhood. On opening day, he hoped for 60 people but 500 showed up. He knew there was an appetite for better understanding where your food came from and access to locally grown food. That led to another project where he created workplace-based delivery of fresh, local grown produce in downtown Rochester and he included local high school students in developing it. All of this eventually led to him starting Headwater, which sources food from over 200 regional family farms and businesses to distribute to individuals, families, chefs and institutional food service throughout New York State. Chris' understanding of the interconnectivity of the food system made him an excellent candidate for the Regional Advisory Council (RAC) for Food Future WNY. A 9-county planning effort, led by the SCALE consultant team, to strengthen the region's food system to achieve resilience, equity, strong economic performance, and reduced food insecurity. "I knew I wanted to participate in this effort right when I was asked because the SCALE team was made up of some of the most interesting national thinkers right now in the food system space," said Chris. "As I got into the work, I was impressed with the plan and the approach, it was methodical and disciplined and I appreciated that we made some adjustments at the halfway point."
This storytelling project was made possible through funding from the WNY Foundation
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